About Gameloft Advertising SolutionsWith a monthly audience of more than 173 million unique players and an inventory of 10 billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than 500 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Kellogg’s®, McDonalds, ©Netflix, Procter & Gamble, SAMSUNG and Unilever,
in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.). All trademarks referenced above are owned by their respective trademark owners. Gameloft Advertising Solutions Enhances Its Offerings with Two New Advertising Formats: VBAN and M-INTParis, October 28, 2015: Gameloft Advertising Solutions announces the launch of two innovative rich media formats: VBAN and M-INT. These new, innovative advertising solutions offer advertisers a unique level of visibility and engagement with consumers.
VBAN: A banner enriched with video content that can be viewed in full-screen mode and allows consumers to interact with the brand at any time during the advertisement. M-INT: A dynamic full-screen format offering premium visibility thanks to the integration of animated content to truly bring the advertised product to life. “We’re thrilled to be adding these two new formats to our offerings, with the goal of optimizing brand advertising efficiency,” said Alexandre Tan, Vice President Advertising & Brand Partnerships of Gameloft Advertising Solutions. ”VBAN and M-INT allow advertisers to share their stories through animated video content, all while offering consumers an interactive and captivating brand experience.” Gameloft Advertising Solutions now offers the following advertising formats to advertisers:
Gameloft Advertising Solutions Expands Its Services with New Advertising Formats and Targeting CriteriaParis, September 9th, 2015: Gameloft Advertising Solutions presents its new, innovative advertising formats: Minigame, FORM, SITE, as well as a new geolocation feature that matches advertising campaigns with users according to their location.
Armed with perfect knowledge of its consumers and its expertise in mobile platforms, Gameloft is proud to announce the launch of the following rich media mobile ad formats:
Owner of its inventory, Gameloft offers a brand safety environment, allowing advertisers to benefit from a perfectly controlled display context. Transparency being at the heart of advertiser relations, Gameloft Advertising Solutions is able to integrate independent tracking (Sizmek, PointRoll, DoubleClick, etc.) and viewability measurement (MOAT, Integral Ad Science) into formats that comply with IAB standards (MRAID 2.0/VAST 2.0). With a monthly audience of over 172 million active players and an inventory of 9 billion mobile impressions, Gameloft Advertising Solutions offers a unique level of visibility and involvement to advertisers. To date, Gameloft Advertising Solutions has delivered over 300 campaigns for prestigious brands such as FOX, Samsung, McDonald’s, Coca Cola, Kellogg’s, Unilever, Netflix, Ford and Air France, in over 33 countries around the world (North America, Latin America, United Arab Emirates, Europe, Asia, etc.). As part of its development, Gameloft Advertising Solutions will be further enriching its offer with the release of additional innovative ad formats over the coming months. About Gameloft: A leading digital and social game publisher, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS, Android® and Windows® devices), set-top boxes and connected TVs. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat or Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft is present on all continents, distributes its games in over 100 countries and employs over 5,200 developers. Gameloft is listed on NYSE Euronext Paris (Euronext: GFT.PA, Bloomberg: GFT FP, Reuters: GLFT.PA). Gameloft is traded OTC in the US (sponsored Level 1 ADR ticker: GLOFY). Mandy Paez Gameloft U.S PR Manager [email protected] |